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120,000 new songs uploaded to streaming platforms daily

ADAM 4 Artists explores the continued growth in new music being uploaded to streaming platforms. On average, 120,000 new songs (ISRCs) are uploaded to music streaming services every day, according to Luminate data shared at last week’s Music Biz Conference. That’s up 28.4% from an average of 93,400 tracks uploaded per day in 2022.


120,000 new ISRCs created in 2023

If these daily averages are maintained, 43.8 million new tracks will be uploaded to Spotify, Apple Music, and other streamers this year!


The music industry has undergone a major transformation in recent years. The massive growth of music streaming has fundamentally changed the way people listen to music, and it has also had a significant impact on the way music is created and distributed.


One of the most noticeable effects of streaming is the sheer volume of music that is now being released. In the past, record labels had a lot of control over which music was released and how it was distributed. However, with streaming, anyone with a computer and an internet connection can upload their music to a service like Spotify. This has led to an explosion of new music, with over 120,000 songs being uploaded to Spotify every day. Now it is important to note that many of these "songs" are only just white noise, AI generated and other forms of audio designed to rake in streams.


This abundance of music can be overwhelming for listeners, but it also presents a great opportunity for discovery. With so much music to choose from, there is something for everyone. And with the help of streaming algorithms, it is easier than ever to find new music that you will love.


How To Get Heard


With so much music being released, it can be difficult for new artists to get their music heard. This is where a solid marketing plan designed to trigger streaming algorithms can play a role. Independent artists are making more money than ever before by working with marketing agencies and investing in ad campaigns, playlisting campaigns, press and more. These actions help artists organically grow their audience, which consequently helps trigger the various streaming algorithms which leads to greater discovery.


The Future of Music


The music industry is still in the midst of a major transformation, and it is difficult to say what the future holds. However, it is clear that streaming is here to stay. And with the continued growth of streaming, it is likely that we will see even more music being released in the years to come.


New ISRCs created annually since 2018

Music Categories

Here is a genres breakdown of the 120,000 new songs uploaded to streaming daily

  • Pop: 30%

  • Hip-hop: 25%

  • Electronic: 15%

  • Rock: 10%

  • R&B: 5%

  • Other: 15%

This breakdown is based on data from Spotify's internal analytics. It is important to note that this data is constantly changing, as new songs are uploaded to Spotify all the time.


Here are some of the most popular genres on Spotify:

  • Pop: Pop is the most popular genre on Spotify, with a wide range of subgenres, including pop rock, pop punk, pop ballad, and dance pop.

  • Hip-hop: Hip-hop is the second most popular genre on Spotify, with a wide range of subgenres, including trap, drill, and conscious hip-hop.

  • Electronic: Electronic music is a broad genre that encompasses a wide range of subgenres, including house, techno, and dubstep.

  • Rock: Rock music is a broad genre that encompasses a wide range of subgenres, including alternative rock, indie rock, and heavy metal.

  • R&B: R&B music is a broad genre that encompasses a wide range of subgenres, including neo soul, contemporary R&B, and hip hop soul.

  • Other: The "Other" category includes a wide range of genres, such as country, folk, and classical music.

It is important to note that this is just a small sample of the many genres that are available on Spotify. With over 70 million songs available, there is something for everyone.


Conclusion


The music industry is in a state of flux, but one thing is for sure: streaming is here to stay. With the continued growth of streaming, we can expect to see even more music being released in the years to come. And with so much music to choose from, there is something for everyone.

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