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Pursuing a Music Career at 30+: Turning Late Start into a Lifelong Passion
Age is just a number, and many successful musicians have embarked on their journey to stardom well into their 30s and beyond...

Abby Jaxon
2 min read


“The Rise of The Female Superstar”: Why Women are Finally Dominating Rap
In the dynamic world of rap music, a powerful movement is reshaping the landscape as women claim their rightful place in the spotlight....

Ayee G.
3 min read


Having 1000 True Fans is Better Than Millions of Passive Ones
For emerging artists today, the modern music and social media industry have deceived us into thinking we need MILLIONS to be a success...

Abby Jaxon
2 min read


The Secret Sauce: What Makes Content Go Viral?
ADAM 4 Artists discusses how in today's digital age, going viral has become the ultimate goal for anyone trying to gain followers & fans...

Abby Jaxon
3 min read


One Million Song Streams: 10 Simple Ways For Musicians To Get There Without Breaking the Bank
In today's digital age, music promotion is easier than ever before. There are numerous ways to promote your music for free...

Abby Jaxon
3 min read


The Tragic Trifecta: Why Many Musicians Fail to Succeed
ADAM 4 Artists looks at the 3 main reasons why some artists never reach the level of success they desire...

Abby Jaxon
2 min read


Why People Become Music Fans: The Psychology Behind The Love of Music
A music fan, also known as a music enthusiast or music lover, is someone who has a strong emotional attachment to music. Let’s dive in.

Abby Jaxon
3 min read


The New Music & Entertainment Business: Easier Than You Think?
You didn’t pour your heart and your soul into your art just to post it on Facebook, Twitter, and a “link in bio” album cover photo…

Abby Jaxon
6 min read


Music Marketing 101 With ADAM 4 Artists
Making it big in today’s competitive music industry is no small feat. In order to thrive, your constant non-negotiables are 1) Talent 2) ...

Abby Jaxon
2 min read


TikTok Is Driving Fewer Streams to Its Biggest Hits
The top 10 TikTok tracks were streamed far less in 2022 than they were in 2020, fueling worries that app usage isn't translating to streams.

Abby Jaxon
4 min read


Artist Merchandise: Amazon’s New Program
Amazon recently announced a brand new merch program for artists! In this post, we’ll break down everything you need to know.

Abby Jaxon
2 min read


Playlist Pitching: Not All Methods Are Created Equally
According to Spotify, the correct way to pitch for editorial playlist consideration is through the “Spotify For Artists” dashboard.

Abby Jaxon
2 min read


How Warner Music Group's Top 5 Artists Went From 15% Of Its Revenue To 5% In 10 Years
One of the most dramatic impacts that streaming has had on the record industry is been the democratization of listening. Learn how and why.

Abby Jaxon
3 min read


Psychology: How To Use It To Grow Your Music Fanbase
Being able to relate to and understand what’s important to them is the key to fostering a dedicated fanbase who truly cares about what you..

Abby Jaxon
3 min read


Music Landing Pages: Why They Are Critical
A landing page is generally considered a basic must-have piece of content when setting up a professional campaign.

Abby Jaxon
8 min read


Spacesuit Apocalypse
Prepare for blast off as the Rare Vandal & DJ Lethal Skillz team up yet again for another NFT-inspired anthem that’s guaranteed to take...

Abby Jaxon
2 min read


Watch What You Say Around COMA-CHI!
We travel to the land of the rising sun to close out May and our fourth week of SoundSplash with the pioneer of female rap in Japan...

Abby Jaxon
2 min read


The Rare Vandal: A Cross-Chain Release
Fresh off his talk at Non Fungible Conference in Lisbon, where he premiered the Music Video for The Rare Vandal, it’s finally come time...

Abby Jaxon
1 min read


A Musician's Journey: From Radio to Web3
Web 3.0, MetaVerse and NFT are almost a commonality at this point in the human technology cycle. But how did we get here? Or maybe a better

Abby Jaxon
12 min read
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